![]() ![]() I met David Agrawal through the magic circle (as a hobby he is a brilliant creator of magic effects). ever! He went on to head up Red Bull Basketball globally before coming onboard as co-founder and COO at CrowdSurf. We launched the Fiat 500X together, which became the most successful launch of a new Fiat model. ![]() I've known Jason Knight for the last 15 years and his intuition still astounds me. My co-founders at CrowdSurf are a great example: The smartest thing you can do is work with people smarter than you. There's no certainty that our approach is the right one, but it's a step towards addressing the issue. Our goal is not to diminish the commercial opportunities that drive the live industry but to align them with environmental responsibility. We are exploring ways to optimise live tour routing to utilise only the most carbon-efficient venues with smaller footfall. Over the last year, my team and I have been working towards a viable, sustainable alternative. If these two elements could be reduced (or made to be more efficient), it would make a sizeable impact 68% of carbon emissions come from the venue itself and audience travel. Unlike the current media narrative, it’s not private jets and artist entourages that are the major contributing factor. Reports suggest that the Qatari World Cup was responsible for nearly 10 million tons of carbon dioxide, equivalent to the annual carbon emissions of Jamaica! The sports industry also plays a major role. Of course this isn’t all Taylor Swift's fault (and as a former tour producer I shouldn’t go around throwing stones!) but it seems like an urgent discussion is needed to improve the sustainability of large scale tours. To coin a Taylor Swift lyric “oh how quickly they forget!” This of course is just the tip of a rapidly melting iceberg, with anticipated increases in storms, floods, droughts and climate refugees.Īs Australian firefighters prepare for the return of El Nino, it was only a few years ago when much of the country was engulfed in raging forest fires, also attributed to climate change. ![]() This has stark implications, with marine biologists warning about the potential loss of the Great Barrier Reef and 70 to 90% of coral reefs worldwide. Stanford University's latest predictions suggest a grim future: in the next 10-15 years, we could cross the 1.5-degree warming threshold. This is of course a good thing, as is the coming together of hundreds of thousands of young people around the music that they love.īut will fans experience ‘buyers remorse’ over the next decade? Recent estimates suggest that live concerts emit 405,000 tonnes of GHG emissions in the UK alone each year and large venues such as the Cowboys’ AT&T Stadium, use approximately 10 megawatts of energy at peak demand - enough to power about 3,600 homes! The phenomenal ticket sales and the unwavering dedication of Swift's fanbase are set to provide a much-needed boost to Australia's ailing economy. I recently got off the phone with a friend of mine in Melbourne, who had just forked out over twelve hundred dollars for her daughter to attend Taylor Swifts Australian tour! “They were top-notch seats” she told me, “My daughter said she’d be happy if she never went to another gig in her entire life… as long as she gets to see Taylor!” As Taylor Swifts pre-sale sends Australia into meltdown, is it time to have a discussion about the carbon footprint of large music tours and sports tournaments? ![]()
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